Guests who are waiting in line aren't spending money
- Less time in line = more revenue: Guests have a limited window of time to experience your attractions. If they spend less time in line, they can visit the gift shop, play midway games, or purchase concessions.
- Create happier guests: No one likes standing in line. Improve your guest experience and generate better guest reviews when you reduce wait times.
- More accurate staffing projections: When you know exactly how many guests will visit during a given time window, you can easily staff up or down depending on the crowds.