5 Myths about livestreaming sports

In Sports Events, Tips & Tricks, Virtual Events by Kat RembackiLeave a Comment

Instant replays. Game highlights. Player of the Week. 

Live video has played an important role in sports for many years, but it used to be reserved only for the biggest pro games. These days, it’s becoming more accessible – both for fans and for local teams – and is playing an increasingly important role in our stay-home lives. 

Here are five myths about livestreaming sports, and the truth behind these debunked misconceptions. 

Myth #1: Fans will only pay for livestreams of major professional sports leagues. 

The Truth: Fans want to support their favorite semi-pro, college, and even high-school teams. 

Semi-pro sports are quickly becoming a contender for America’s favorite pastime. They feel truly local, personal, in a way that major league sports do not. The 2020 pandemic has accelerated this trend, but it was shifting long before we all had to stay in our homes for months at a time. The games are more affordable and the players more relatable, yet just as exciting to watch. 

The opportunities for high schools and colleges are increasing, too: students, parents, and other family are no longer able to attend games in many locations. But we still want to support our school. Fans can watch your virtual games from anywhere, on their computers, mobile devices, or smart TVs. You can even re-stream the game after it ends. 

By providing fans with access to your games both live and on-demand, you’re giving them the opportunity to stay engaged even when they can’t make it in person or if they move across the country. Fans that stay engaged become more passionate about their teams

Myth #2: Livestreaming is expensive. 

The Truth: Passage Sports is FREE to teams.

Our fees can always be passed on to the ticket purchaser. There are no contracts, setup fees, or monthly fees when you use Passage Virtual Events. 

Plus, you can customize your fee setup: maybe you want fans to pay for the service fee when purchasing virtual access, but want your team to take on the fees for Instant Donations. Done! It’s as simple as one click. 

Myth #3: We’ll alienate our fans if we require them to register. 

The Truth: You’ll have more meaningful fan engagement. 

When you livestream a game on one platform like YouTube or Facebook, you get very little data about the people who took the time to watch your team. Those networks control all the data and decide what information to pass along. Plus, social media platforms have made it increasingly difficult to actually reach your fans on their network organically, without paid promotions. 

With Passage Sports, things are different. Whether a fan is registering for a one-game pass or all-season access, you’ll get their contact information so you can keep in touch with them on non-game-days, too. Even during the off season. Let them know what you’re up to preparing for next season, share how training or new player scouting is going, and offer exclusive deals to fans who purchase or sign up for access early. 

Passage Sports helps you stay in touch with fans in a number of ways and streamline the business side of your team or league. Connect your Passage Sports account with more than 2,000 web apps through our partners at Zapier to create automations for everything from bookkeeping to managing your team calendar. 

Myth #4: Livestreaming is a distraction from our in-person games. 

The Truth: Livestreaming is a new revenue stream. 

We try to make it as simple as possible for you to reach more fans and make more money, and for your supporters to connect with their favorite teams. Here are just a few of the ways Passage Sports can help your team increase revenue. 

  • Pay-What-You-Can Pricing: Not sure what price point your fans are willing to pay? Let them decide! This is a great option for teams who are just getting started with livestreaming, and for anyone who wants to offer fans access on a sliding scale; each ticket purchaser gets to decide what’s affordable for them. 
  • Hybrid Access: Sell tickets to in-person and virtual games, and let fans choose what’s most convenient for them (or let them choose both!)
  • Product Upsells: Invite customers to add on fan gear or other merch when they purchase access. 
  • Instant Donations: Fans can donate any amount during your livestream in just two clicks using payment information they already have saved on file. Encourage a $6 donation to show support every time your team scores a touchdown, or invite them to make a donation equal to the jersey number of their favorite player. Maybe they can help select this week’s player of the game. 

Passage Sports also offers plenty of features for in-person games, too! Schedule a demo so you can see for yourself how Social Distance Seat Selection works, learn about Season Passes, and more. 

Myth #5: We need a ton of new special equipment to livestream. 

reporter holding a video camera in your face

The Truth: Live video will deliver a positive ROI. 

Livestream access can actually build excitement around your in-person games and help you increase attendance next year, when it will hopefully be safe to increase your venue’s capacity back to pre-pandemic levels. 

Plus, capturing live video means you have plenty of dynamic content to edit and remix for play-of-the-week clips, video marketing, and social media. 

You don’t need a ton of fancy cameras and mics to get started. A Go Pro premium bundle will run you about $500. Video camcorders come in a range of prices and features, from around $245 up to $2,496+ for professional-grade equipment. 

Ready to set up virtual access for your team or league? Schedule an onboarding call with our support team. We’ll set everything up for you!
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