If you can’t hold in-person events right now, or if your capacity is limited, livestreaming gives you the power to reconnect directly with your customers, fans, and supporters in a way that wasn’t possible before.
And if you’re using Passage, you have even more tools to interact with attendees, including:
- Instant Donations: Accept tips or donations right in your livestream. Supporters can donate with one click using their payment information saved on file when they purchased their tickets. All donations are transferred to your bank account within two business days, just like normal ticket sales.
- Live Chat: Host Q&A sessions or give shoutouts to fans during your livestream.
- Multiple Access Types: With Passage you have the option to sell virtual and in-person access to the same event, at different ticket prices if you choose.
- Re-broadcasting: Record your livestream and continue selling access after the event ends. There’s no limit on the number of attendees with a virtual event!
Although livestreaming is simple enough for anyone to do, it’s not quite as easy as opening up your laptop and hitting a “go live” button. You’ll want to put some planning and effort into making your virtual event special, just like you would if you were hosting an in-person event.
Here’s how to set up your virtual event’s livestream in five simple steps:
1. Create an Event
The first step in putting together your virtual event is to create a normal event, with at least one ticket type and timeslot. This allows you to start selling tickets online.
2. Add Virtual Access
Once your initial event is set up, head over to your Manage Events admin page, open the “Select an Option” dropdown menu on the event, and select “Virtual Access” from the list. This takes you to the form to set up your virtual event page.
In the “Description” section, add any details you’d like to include on the page along with the livestream. Your description will display below the embedded content. You can include text, images, or links.
3. Choose Your Streaming Service
The simplest option is to use Passage’s built-in streaming platform. When you select this option, you’ll have fewer technology components to manage, no embed code to copy over, and everything will be on one platform. Passage Streaming can support up to 1080p HD streaming to make sure you also have the best stream quality possible!
When you save the virtual access settings, after selecting Passage Streaming as your platform, you will be provided with a Stream URL, Stream Name/Key, Login and Password. These can be input as a custom RTMP destination into a streaming encoder such as Open Broadcaster Software (OBS), StreamYard, or Restream.io which allow you to fully produce your stream. Connecting the Passage Streaming ID elements lets you keep your stream fully secure.
However, if you’re more comfortable with another live-stream platform (such as Youtube, Vimeo, Twitch, or Zoom) you’re more than welcome to use that platform. We can still protect access and make sure only ticket purchasers can get to your streaming page.
If you are streaming to another live-stream platform, you’ll need to copy the embed code from that viewer to your Virtual Access settings page on Passage. When embedding your stream, we recommend setting the width to “100%” in your code to look best on all devices. For YouTube videos add “?playsinline=1” (without the quotes) to the end of your video URL to prevent the video from taking over the full screen.
4. Activate Optional Features
You can turn these features on or off for your livestream.
- Limit number of streams to number of tickets purchased: We recommend turning this feature on if you want to enforce a paywall for your event. When selected a user will only be able to have open as many streams as they purchased. If not selected, a user could login and stream from as many devices / browser sessions as they want.
- Live Chat: When activated, the live chat will appear to the right of the streaming video on desktop, or below the stream on mobile. The live chat allows the streamer to interact with fans watching at home, save messages to come back to later (perhaps for Q/A sessions), and even .
- Allow Donations: Select this option if you want to include a donation button on your virtual event page. It will also display to the right of the player on desktop, below on mobile. Donations can only be made in full dollar amounts.
- Minimum Donation Amount: Leave this field blank to allow guests to donate as little as $1. You can enter a higher minimum amount if you’d like.
- Payment Button Text: Customize your donation button text. By default this will display as “Donate”.
- Payment Title Text: Add a message which supporters will see after clicking the donate button.
- Show Amount Raised: Select this option to show a running tally of the donations made during the stream.
5. Grant Access
This step allows you to sell both “real world” and virtual tickets for the same event.
Ticket types selected here will provide a link to the virtual event page when purchased. For example, you can sell a ‘General Admission’ ticket type (not selected) for people to attend the show in person, and an ‘Online Admission’ (selected) for people who cannot attend or who would prefer to watch from home.
Now you’re ready to livestream!
Need help setting up your event’s livestream? Schedule a call with our support team. We’ll walk you through it, or set everything up for you!