“Wine, especially the red variety, has been studied extensively over many years with impressive findings suggesting it may promote a longer lifespan, protect against certain cancers, improve mental health, and provide benefits to the heart.” – Medical News Today
Sharing these facts with your guests will not only show that you are educated and up to date on your wine info, but will also help your attendees realize the true benefits of your event. Whether you’re sending your guests an email update, or sharing these astounding benefits on the day of your event, incorporating these health benefits of wine into your marketing campaign is a solid approach.
The key to reaping the benefits of this delightful drink: moderation. Define moderation you say… How many glasses of wine does it take to go from healthy to dangerous? The health benefits come from moderate wine consumption, defined by the American Heart Association as one to two four-ounce glasses a day.
Here are seven more reasons (as if we needed more) to host a wine event…
1. Build Stronger Bones: Studies suggest that moderate drinkers may cut their risk of osteoporosis, age-related bone thinning related to calcium loss. Women who drank 11 to 29 grams of alcohol a day (the equivalent of one to three glasses of wine) had greater bone mineral density, measured in the hip region of their thighbones, than nondrinkers or heavy drinkers. (American Journal of Epidemiology, 2000)
2. Promote Longevity: A Finnish study of 2,468 men over a 29-year period shows that wine drinkers have a 34 percent lower mortality rate than beer or spirits drinkers. (Journals of Gerontology, 2007.)
3. Shield Against Many Forms of Cancer: A Stony Brook University study of 2,291 individuals over a four-year period shows that moderate consumption of wine (especially red) cuts the risk of colon cancer by 45 percent. (American Journal of Gastroenterology, 2005)
Researchers from the University of Missouri School of Dentistry discovered that resveratrol and another antioxidant called quercetin might inhibit the growth of oral cancer cells. Red wine is loaded with a slew of other antioxidants that seem to boost its cancer-fighting abilities. (Journal of the American Dental Association, 2000)
Scientists explained that chemicals in the skins and seeds of red grapes reduce estrogen levels while raising testosterone in premenopausal women – which results in a lower risk of developing breast cancer. (Journal of Women’s Health)
4. Boost Brain Health: A team from Loyola University Medical Center found that moderate red wine intake can reduce the risk of developing dementia. In fact, moderate red wine drinkers had a 23% lower risk of developing dementia compared to people who rarely or never consumed the alcoholic beverage. (The Journal of Neuropsychiatric Disease and Treatment)
5. Improve The Digestive System: Dry, red wine acts as a probiotic by guarding against unfriendly bacteria and improving the function of the digestive system. People who drink two glasses of red wine each day have higher level of beneficial bacteria in their gut and lower levels of pathogenic bad bacteria. (American Journal of Clinical Nutrition, 2012)
6. Lowers Risk Of Heart Disease: Antioxidants found in red wine may help prevent heart disease by increasing levels of healthy cholesterol and protecting against artery damage. This beautiful beverage dilates arteries while increasing blood flow, thus lowering the risk of the kind of clots that cut off blood supply and damage heart muscles. (European Heart Journal, 2000)
7. Prevent Dental Cavities: A new study suggests another part of the body may benefit from moderate red wine consumption: our teeth. Researches state that red wine, at moderate concentration, inhibits the growth of some pathogenic species in an oral biofilm model. In short, red wine may combat the growth of harmful bacteria that can lead to oral disease. (Journal of Agricultural and Food Chemistry)
Despite the incredible benefits wine has to offer, it’s always a good idea to be mindful of how much your guests are drinking. If you’re hosting a big event with a large guest list, it will, of course, be tough to keep track of how much each guest has had to drink. To keep guests safe and help prevent drunk driving, take preventative measures to ensure they do not leave their safe drinking zone. One way to ensure guests’ safety is to encourage them not to drink on an empty stomach and provide food at your event!