3 Tactics to Step Up Your Festival Ticketing

In Music Festivals, Planning Your Event by Jordan BirnholtzLeave a Comment

Music festival promoters know that their number one responsibility is to sell tickets. Sure, there are other things to consider like booking the performers and making sure that there are enough accommodations at the location, but at the end of the day, festival ticketing is king. Full stop.

Happily, there are more ways than ever to market your festival to prospective attendees! Let’s take a look at three innovative ways to attract festival goers:

  • Make A Viral Video

Think back to Summer 2012. What was the song of the summer? If you said “Call Me Maybe” by Carly Rae Jepsen, you’re absolutely correct! But do you remember how we were introduced to “Call Me Maybe?” No? That’s okay, because I do.

Young Justin Bieber and the rest of his Disney Channel friends made a viral music video for it. Nobody remembers the video, but we all know the song.

Lesson: Make a cheesy video for your festival. No one will remember the video, but they’ll certainly remember the festival.

  • Get Twitter on It

Twitter is a great way to quickly and efficiently get the word out about your upcoming music festival. All you need to do is get in touch with a few key Twitfluencers* and ask them to tweet about your festival. As the Retweets skyrocket, so too will your ticket sales.

  • Have a Schtick

Okay, so it’s not new or exciting advice, but there is something to be said for having a schtick. Whether it’s the opportunity to win a free car or a free drink for the first 500 ticket holders, a good gift or contest can give people the extra motivation they need to buy tickets for your festival.

Selling tickets to your festival is the most important thing you can as a promoter. These three tips will help you gain the edge you need to sell out fast.

How do you sell tickets fast?